Mary Aloe and the Aloe Entertainment team know the value of the film festival. having taken part in Sundance, Berlin Film Festival, Toronto Film Festival, Ojai Film Festival, SXSW, and many others.
The annual film festival, there are 3,000 of them, can play a vital role it getting attention for your film. “You will get reviewed, press, awards, and buzz going around your movie”, says producer Mary Aloe
. There are 50 top festivals in the world today, that are ‘must tries’. But that can be a costly and time consuming enterprise. Mary Aloe
had a dialogue with her team at Aloe Entertainment
and they came up with some ground rules on choosing a festival to enter.
- Location, location, location
- Rules and restrictions of the festival
- Distribution possibilities
- How much do I have to spend (entry fees, travel, lodging, meals, parties)
“And once you choose one or more festivals to enter, says Mary Aloe
, “decisions like hiring a press agent, building a website
, and getting all the marketing materials (brochures, pamphlets, posters, sizzle reels, etc.) together become crucial, possibly expensive, and time-consuming.” One of the Aloe Entertainment
team added, “Then there’s all the networking, which parties to attend decisions, meetings and screening invites to coordinate. Not to mention the post festival work of thank you notes, gathering and distributing all the latest news, press clippings and pictures - someone has to take pictures - in social media, etc.; and any post festival screenings you might need to attract attention from distributors, etc.”
Making lists and budgets
are essential. Most festivals are in March, April, June, September, October, and November and cost an average of $40 to enter. You can find a nice list of festivals at FilmFestivals.com
. Most use WithoutABox.com for entry, but Mary
suggests you go to the website of the individual festival to be sure. Submit early with a finished product. Be sure to check the rules, as each festival has unique requirements.