Mary Aloe and the Aloe Entertainment team were discussing the Chinese Film Market yesterday. Mary Aloe spoke on the opportunities there, “We have been seeing much interest from Chinese investors on movie projects, but not very many checks being written.” An Aloe Entertainment team member inquired about a Chinese investor someday buying into or owning a Hollywood studio. Mary Aloe offered this, “I wouldn’t be surprised considering the money that is flowing there and the love of Hollywood blockbusters in China. “Mary Aloe continued, “There are a lot of eyeballs itching to see the latest from Hollywood and a collaboration with those in their own country would just sweeten the desire to see such movies.” The Aloe Entertainment team should stay aware of this coming trend.
Having recently celebrated its 30th anniversary, the Independent Spirit Awards for independent film-making outside the studio system, is more and more an indication of what the next award might be. Mary Aloe pointed that out to her team at Aloe Entertainment over a talk about financing an independent film vs. the big budget studio film.
“Remember, 12 Years A Slave won last year and The Artist got many awards in 2011,” Mary Aloe explained. An Aloe Entertainment team member jumped in, “But the Spirits don’t cast the same wide net of contenders. Your picture must be budgeted at less than $20 million, right?” Mary Aloe confirmed, “Yes, but don’t use that to discount the continued connection that the Spirit’s are more and more becoming the dress rehearsal, you might say, for the Oscars and sometimes, the Golden Globes, though the Hollywood Foreign Press tends to honor the more well known, where the spotlight is already shining.”
The Aloe Entertainment team discussed the correlation between the award honored actor and the box office. “Very little for the actor, though probably a slight bump for a film”, says Mary Aloe. “If you are an actor, enjoy the nom or win of your Oscar or Golden Globe, but don’t expect more phone calls or more money. The correlation always come from the box office mojo of your last film or last few film and the international marketplace.”
Movie Title Post-Nom / Percent Post-Awards / Percentage
American Sniper $316.6 90.5% $29.9 8.6%
Selma $33.0 63.4% $ 2.5 4.9%
The Imitation Game $41.1 45.1% $ 7.2 7.9%
Whiplash $5.1 39.1% $ 1.8 13.5%
Birdman $11.2 26.4% $ 4.6 10.8%
The Theory of Everything $7.9 22.1% $ 1.8 4.9%
Boyhood $943k 3.7% $ 36.8k 0.1%
The Grand Budapest Hotel n/a – n/a -
Mary Aloe was recently discussing how Hollywood has had a brown out (pun intended) in producing and marketing for the Hispanic audience. She told her team at Aloe Entertainment, “Whether using Latino actors, writers, directors, or producers or bringing Hispanic stories to the screen, both big and small, the Latin community has been undeserved.”
“You need to know your best sources for up-to-date information about each project,” Mary Aloe recently told her Aloe Entertainment team. “There is a premiere site to monitor your success or failure and that source is boxofficemojo.com.” This is a big tip for producers and production companies.
Box Office Mojo is an online movie publication and box office reporting service. Our purpose is to illuminate the movies through the integration of art and business. Based in Burbank, California, we produce news, analysis and the most comprehensive box office tracking available online.
Box Office Mojo was created by movie analyst Brandon Gray in 1999 and has since grown into the No. 1 box office destination worldwide, currently averaging over 2 million unique visitors per month. Box Office Mojo is regularly quoted in such publications as the Los Angeles Times, Wall Street Journal, USA Today, Bloomberg, Forbes and has been featured on CNN, CNBC, Access Hollywood and Fox News among other television broadcasts.Box Office Mojo was acquired by IMDb.com, Inc. in July 2008.
As you can see from the description above, they are now owned by IMDB, which is owned by Amazon – all powerful sources of important information. Box Office Mojo provides movie news, a daily update chart of the grosses, a weekend chart, an all-time chart, and an international chart. “Whether you need to know what “Gone With the Wind” has made in the last 70+ years or last week’s blockbuster, the information is there, as well as on their sister site, IMDB,” explains Mary Aloe. A member of the Aloe Entertainment team speaks up, “I am on the site now. There are pages dedicated to actors, genres, movie franchises….this is amazing. Information you can’t easily get elsewhere.”
The Aloe Entertainment team is dedicated to both the creative and the business end of a movie project. They will keep up on their newest projects when The Ranch, Tiger, Mary, and 55 Steps are released; just like they do with previously released films. “Don’t just wait for the check to show up,” says Mary, “know what’s going to show up. This is important for all producers and production companies. You will also be able to market and budget more wisely when you have historical, as well as, current information. Producing with all the mojo you can muster is the key.”
- Location, location, location
- Awards offered
- Prestige of the festival
- Rules and restrictions of the festival
- Distribution possibilities
- Press possibilities
- How much do I have to spend (entry fees, travel, lodging, meals, parties)
You’ve got two minutes to impress people to share, click, hit, talk about, tweet about, post about, and ultimately buy a ticket or two or 10 to your movie. “It doesn’t matter if you are a micro-budget DIY-er or a multi-million dollar studio,” Mary Aloe recently shared, “those two minutes can make or break your movie and, maybe, your career.” The team at Aloe Entertainment knows the importance of creating, editing, and marketing those two minutes is vital to the shelf life of a movie. Here are tips they believe will help you create the best first impression of your project. Find the:
- Best things about your film
Beautiful Production Design (sets, costumes, locations)
- Genre of your movie
- Best reviews, festival information or awards your project has received
- Possible use of narration to tell your story
“In a world….”
“Once upon a time…”
- Great music from your movie or outside sources
- The first ranking position in the search results receives 42.25% of all click-through traffic
- The second position receives 11.94%
- Third position on the first page obtains 8.47%
- The fourth placed position on page one receives 6.05%
- The others on the first page are under 5% of click through traffic
- The first ten results (page one ) received 89.71% of all click-through traffic,
- The next 10 results (normally listed on the second page of results) received 4.37%
- Third page receives a total of 2.42 %
- The fifth page receives a total of only 1.07%
- All other pages of results received less than 1% of total search traffic clicks.